The Augusta Players and The Imperial Theatre plan to merge.
On Thursday, Jan. 29, the two entities announced their “intent to come together as a single, unified performing arts organization—one that will strengthen the performing arts ecosystem across the CSRA while honoring and preserving the rich histories, artistic identities, and missions of both institutions, according to a news release from both organizations.”
“This announcement follows more than two years of thoughtful dialogue and exploration.
Throughout this process, the organizations engaged an independent consultant to help guide
analysis, planning, and decision-making. Together, they are confident that this partnership will
result in a stronger, more vibrant organization. One overarching organization that will serve
both institutions and meaningfully enhance the cultural life of the greater Augusta arts
community,” the release said.
“The proposed partnership reflects a shared commitment to long-term sustainability, artistic
excellence, educational opportunities, and expanded community impact. By aligning resources,
operations, and leadership, the organizations aim to enhance programming and the patron
experience, increase operational efficiency, and create a stable foundation for growth, allowing
both entities to thrive under a unified strategic vision.”
The boards of The Augusta Players and The Imperial Theatre plan to conduct a national search for a Chief Executive Officer (CEO) who will provide strategic leadership for the combined organization, align operations, support artistic leadership, and deepen relationships with patrons, donors, artists, and community partners.
“Our organizations have each contributed meaningfully to the growth of performing arts in
Augusta,” said M. Amy Patton, The Augusta Players board chairwoman. “This alignment
strengthens our ability to serve audiences, artists, and the broader community through the
performing arts for generations to come.”
“This partnership represents an exciting step forward for Augusta’s arts community,” said Chip
Matson, Imperial Theatre board chairman. “By coming together, we are creating new
opportunities to elevate programming, enhance the patron experience, and strengthen the
vitality of our downtown theatre district—while continuing to honor the history and spirit that
make each organization so special.”
The Augusta Players celebrated their 80th season in 2024-2025 and has performed at the Imperial Theatre for decades. Under the leadership of Scott Seidl who died in November 2025, the organization purchased a new administrative/rehearsal space in 2024.
The historic Imperial Theatre opened as the Wells Theatre in February 1918 and was renamed the Imperial in November 1918. Charlie Chaplin, who appeared at the theatre on April 16, 1918 selling Liberty war bonds.
The Imperial has served as the performance space for Colton Ballet and has hosted numerous concerts, dance performances and plays in its history.
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